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SEO Specialist

e Aswaaq Misr - Giza, Egypt

SEO Specialist

e Aswaaq Misr - Giza, EgyptPosted 2 months ago
21Applicants for1 open position
  • 11Viewed
  • 0In Consideration
  • 0Not Selected

Job Details

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Job Description


  • Perform all on-site optimization, including optimizing title tags, meta information, URLs, content, headers, and more 
  • Managing a 6-figure budget to be spent efficiently and optimizing toward lower CPV and CPM.
  • Help manage search engine optimization of products and category pages to improve search results and visibility as well as conversion while driving traffic to the website through search engines.
  • Performing ongoing keyword research including discovery and expansion and optimization.
  • Research and implement content recommendations for organic SEO success.
  • Wok with Content Team to approve product reviews
  • Consistently review the website and look for enhancement opportunities to optimize website search results.
  • Write effective headlines, body, and copy to optimize websites or web pages.
  • Create program plans based on E-Commerce Marketing strategies to focus on customer retention, repeat purchases, and customer acquisition.
  • Execute tests, collect, and analyze data, identify trends and insights to achieve maximum ROI in paid search campaigns.
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Optimize copy and landing pages for paid search engine marketing campaigns
  • Research and analyze competitor advertising links
  • Assist in the formulation of strategies to build a lasting digital connection with consumers
  • Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
  • Collaborate with designers to improve user experience

Job Requirements

  • 3- 5 years experience in SEO, Web Development and Content Management Systems or similar role in a fast-paced corporate environment
  • Bachelor's Degree in any field from a recognized reputable university
  • Practice advanced SEO theory and applied techniques (web ranking, link analysis, data analytics, etc.)
  • Proficiency in Microsoft Office (Word, Excel, and Powerpoint) tools.
  • Working knowledge of Google Office Productivity Tools and In-depth experience with website analytics tools (e.g., WebTrends, Google Analytics, etc.).
  • Working knowledge of HTML, CSS, and JavaScript development and constraints.
  • Up-to-date with the latest trends and best practices in SEO
  • Proven track-record of increasing traffic, improving brand and site visibility within major search engines for important keywords, increasing site authority through trusted and natural link-building, and surpassing client conversion goals
  • Experience with keyword research, ranking and analysis tools.
  • Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
  • Skills and experience in creative content writing
  • Analytical mindset and critical thinking
  • Excellent communication and interpersonal skills
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • Develop and implement link-building strategy.
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  • Expert in Article, Blog, Forums & Digital PR
  • Excellent written and verbal communication skills
  • Experience in graphic designing will be an advantage.

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