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Job Description
Position Overview:
We’re seeking a results-driven Performance Media Buyer to lead user acquisition, activation, and retention strategies for our clients. This role is ideal for a proactive problem-solver passionate about leveraging data to drive digital transformation and deliver measurable ROI. If you thrive in fast-paced environments and excel at turning insights into action, we want to hear from you.
Key Responsibilities:
- Develop and execute multi-channel digital media campaigns across platforms (Google, Meta, TikTok, LinkedIn, Snapchat, Twitter/X) to achieve client ROAS and CAC targets.
- Continuously monitor, analyze, and optimize campaign performance using real-time data insights.
- Design and implement A/B tests for ad creatives, landing pages, and audience segments to maximize conversion rates.
- Collaborate with cross-functional teams (Account Management, Design, Data Analytics) to align media strategies with client business objectives.
- Build client-facing performance reports with actionable recommendations, ensuring clarity and accuracy.
- Manage retargeting campaigns and conversion tracking systems (e.g., pixel implementation, UTM strategies).
- Forecast budgets, allocate spend efficiently, and provide ROI projections for media plans.
- Stay ahead of industry trends, platform updates, and emerging technologies to maintain the competitive edge.
Why Join Us?
- Work-Life Harmony: Thrive in a hybrid model with floating hours designed to fit your personality and lifestyle, paired with competitive rewards and performance-based incentives.
- Impact Beyond Metrics: Be part of something bigger by driving transformative growth for clients and shaping the future of performance marketing.
- Continuous Learning Ecosystem: Immerse yourself in a culture of innovation with access to cutting-edge tools, industry certifications, and workshops to stay ahead of trends.
- Accelerated Career Growth: Unlock unparalleled opportunities for advancement through mentorship, leadership pathways, and a commitment to nurturing talent.
- Collaborate with Visionaries: Join a team of brilliant minds where creativity and data-driven strategies intersect—your ideas will fuel our collective success.
Job Requirements
Required Experience:
- Minimum 2+ years in performance media buying, including hands-on campaign management for user engagement, user acquisition and retention in both Egypt and Gulf area.
- 1+ year of experience managing pixel-based conversion campaigns and retargeting strategies.
- Proven track record with platforms: Google Ads, Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, Snapchat Ads, Twitter/X Ads.
Required Skills:
- Advanced Excel/Google Sheets proficiency.
- Strong analytical mindset with expertise in interpreting performance metrics (CTR, CPC, CPL, LTV).
- Exceptional organizational skills with meticulous attention to deadlines and budgets.
- Ability to self-manage multiple priorities in a deadline-driven environment.
Qualifications:
- Bachelor’s degree in Marketing, Advertising, Business Analytics, or related field.
- Excellent written/verbal communication skills for client-facing interactions.
