SEO Specialist

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Alexandria, EgyptPosted 3 years ago

14Applicants for1 open position

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Develop optimization strategies that increase the company's search engine results rankings
Research SEO keywords to use throughout the company's website and marketing materials
run pay-per-click (PPC) campaigns to increase revenue through sponsored online advertising
constantly check search terms, rankings, and analytics to monitor the performance of client websites and make recommendations for improvement
engage with other businesses (affiliates) over link-building opportunities, to bring in paid commission for driving customers to their websites
employ user experience (UX) and conversion rate optimization methods to turn visitors into more active users and to help improve website performance
drive targeted and loyal traffic to a website by community building
develop and integrate content marketing strategies
monitor the algorithms set by the search engines to keep up to date with changes.
Write compelling and high-quality website content, including blog posts and page descriptions
Update content and website links for maximum optimization and search engine rankings
Audit the website for errors and technical issues and report them to the Software Development team.
Update all fixed errors on the google search console.
Collect organic traffic and transactions from google analytics.
Be up to date with all google updates, and analyze how they can impact the business.

Bachelor's degree in Marketing & Business.
From 2 to 4 years of experience in successfully developing and executing SEO campaigns
Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
strong analytical skills for understanding ranking algorithms
excellent communication skills
an understanding of, or experience of, HTML coding.
proficiency in Microsoft Office and excellent knowledge of Excel
some experience and knowledge of web hosting.
Experience with other aspects of marketing, such as customer growth and promotion, is a plus.