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Job Description
-Softxpert is hiring an SEO Specialist! Ready to optimize, rank, and shine? Join us and take your career to the next level!
- Execute tests, collect and analyze data and results, identify trends and insights to achieve maximum ROI in organic search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion, and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement a link-building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords
Job Requirements
- 2 Years + of experience in successfully developing and executing SEO campaigns
- Understanding of search engine algorithms and ranking methods
- Experience with SEO industry programs, such as Google Analytics
- Experience with SGE ( AI overview )
- Knowledge of keyword research and data mining tools
- Able to complete competitive analysis of other companies within the industry
- Excellent written and verbal communication skills (email, phone, etc.)
- Comfortable analyzing high volumes of data on a daily basis
- Familiarity with WordPress or other content management systems
- Experience with other aspects of marketing, such as customer growth and promotion, is a plus