Senior Media Buyer (E-commerce)

institute management Professionals (IMP) -
Dokki, GizaPosted 2 months ago

33Applicants for1 open position

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Develop and implement data-driven performance marketing strategies for clients in KSA & Egypt.
Create and manage high-performing campaigns across Google Ads, Meta (Facebook & Instagram), TikTok, Snapchat, LinkedIn, and other digital platforms.
Conduct A/B testing, audience segmentation, and conversion optimization to improve ad performance.
Plan and allocate advertising budgets efficiently to maximize ROI and CPA goals.
Optimize ad spend across different platforms to ensure the best results for each client.
Use Google Analytics, Meta Ads Manager, and other tracking tools to monitor and optimize campaigns.
Generate performance reports and provide data-backed recommendations for campaign improvements.
Continuously analyze KPIs (CTR, CPA, ROAS, Conversion Rate, etc.) to refine marketing strategies.
Work closely with clients and internal teams to align marketing campaigns with business goals.
Present performance reports and strategic insights to clients on a regular basis.
Ensure all campaigns are aligned with regional trends and audience behavior in KSA & Egypt.

3-5+ years experience in performance marketing/media buying for a digital agency or e-commerce brand.
Proven expertise in Google Ads, Meta Ads, TikTok Ads, Snapchat Ads, and LinkedIn Ads.
Strong analytical skills with experience in Google Analytics, UTM tracking, and performance reporting.
Ability to manage multiple client accounts and deliver exceptional campaign results.
Experience in A/B testing, conversion rate optimization (CRO), and retargeting strategies.
Strong knowledge of the KSA & Egypt digital landscape and consumer behavior.
Excellent communication and presentation skills.