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Job Description
- Plan, execute, and manage paid media campaigns across platforms: Google Ads (Search, Display, YouTube, Shopping), Meta Ads, LinkedIn Ads, TikTok, Snapchat, and X.
- Lead targeted campaigns tailored to the Saudi audience, leveraging cultural and market-specific insights.
- Conduct A/B testing and optimize creatives and targeting to improve CTR, CPC, CPA, and ROAS.
- Collaborate with creative and content teams to develop ad assets that resonate with the Saudi market.
- Work closely with the sales team to ensure campaign alignment with lead generation goals.
- Monitor analytics using Google Analytics, Tag Manager, and ad platform dashboards to track performance and generate insightful reports.
- Stay updated with advertising trends, regulations, and digital behaviors within Saudi Arabia.
- Manage ad budgets effectively and ensure campaigns are within allocated spend while maximizing ROI.
Job Requirements
- Bachelor's degree in Marketing, Business, or a related field.
- 3+ years of media buying experience, with proven success running campaigns in the Saudi market.
- In-depth expertise in Google Ads (Search, Display, YouTube, Remarketing) is required.
- Strong experience with Meta Ads, LinkedIn Ads, TikTok, Snapchat, and X platforms.
- Familiarity with local digital trends, consumer behaviour, and compliance requirements in Saudi Arabia.
- Proficiency in analytics tools (e.g., Google Analytics, Meta Pixel, LinkedIn Insights).
- Strong analytical skills and ability to generate performance-based recommendations.
- Bilingual: Arabic and English.
A portfolio of past campaigns and performance reports is preferred
