Skills And Tools:
- Develop optimization strategies that increase the company's search engine results rankings.
- Research SEO keywords to use throughout the company's website and marketing materials.
- Set measurable goals that demonstrate improvement in marketing efforts.
- Monitor daily performance metrics to understand SEO strategy performance.
- Collaborate with others within the marketing department to manage SEO strategy.
- Update content and website links for maximum optimization and search engine rankings.
- 2 to 3 years of experience in successfully developing and executing SEO campaigns.
- Understanding of search engine algorithms and ranking methods.
- Experience with SEO industry programs, such as Google Analytics.
- Knowledge of keyword research and data mining tools.
- Experience with other aspects of marketing, such as customer growth and promotion, is a plus.
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