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Senior Inbound Marketing Special...

Shiny White Dental Cente... - Nasr City, Cairo

Senior Inbound Marketing Specialist

Shiny White Dental Center - Nasr City, CairoPosted 2 months ago
24Applicants for1 open position
  • 13Viewed
  • 1In Consideration
  • 0Not Selected

Job Details

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Job Description

  • Develop a strong understanding of products, competition, industry, and marketing goals and objectives of the industry.
  • Actively brainstorm and propose new ideas for inbound marketing campaigns
  • Write various marketing materials including blogs, newsletters, social media content, and more
  • Measure the effectiveness of campaigns against agreed key performance indicators (KPIs).
  • Understand analytics and data, using them to create effective content strategies. Maintain up-to-date knowledge of the industry’s best practices, strategies, and offerings around inbound marketing.
  • Create, manage, and execute multi-channel marketing campaigns that leverage SEO, social, inbound marketing, email campaigns, and events to grow customer acquisition
  • Develop and Execute Email Marketing campaigns and actively nourish SW mailing list.
  • Proactively update leads and prospects on our CRM system, with proper static & dynamic segmentation.
  • Provide the best digital User Experience for our customers, A/B split test content and
  • Develop customer Journey Maps & personas.
  • Develop landing pages.
  • Contribute to the daily SEO tasks (on-page technical/off-page i.e backlinking)
  • Support the Acquisition Department as requested and needed.
  • Develop & maintain the different conversion paths for the inbound wheel/funnel, and consistently improve conversion rates between the different stages.
  • Coordinate with the moderation team to maintain SW brand TOV and guarantee consistency and information flow.


Job Requirements

  • Proficiency with the different methodologies of inbound marketing (HubSpot inbound Marketing certified is a must)
  • Experienced with Email Marketing Campaigns (HubSpot Certificate /get response experience).
  • CRM working Knowledge
  • Professional bi-lingual Copywriting & Content writing is a must.
  • Hands on SEO & Keyword management tools & Platforms (organic/ paid).
  • Curious, Details-oriented, analytical mindset, able to act upon insights & trends. Adapting the A/B Split test & Experimentation culture.
  • Passionate about UX, consumer behavior tracking.
  • Familiar with concepts like CX Journey mapping, Personas, conversion funnels.
  • Knowledge of Neuromarketing best practices and their digital implications is a must.
  • Good knowledge of the digital marketing scene, industry trends & tools.
  • Working knowledge with web analytics platforms (i.e Google Analytics, mix panel)  
  • Excellent analytical and project & time management skills.
  • An ability to multitask and perform under tight deadlines
  • Strong verbal and written communication skills.
  • BSc degree in Marketing, Digital media, or relevant field is a plus.


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