Senior Media Buyer

akwan media New Cairo, Cairo

Applicants for
2 open positions
In Consideration
Not Selected
Experience Needed:
4 to 5 years
Career Level:
Experienced (Non-Manager)
Job Type:
Full Time
Remote during COVID-19
2 open positions
About the Job
  • Digital Tool Experience – Strong experience using the full portfolio of digital tools: Google Analytics, Facebook Ads Manager, Google UTM Builder
  • Plan & execute a digital media strategy that aims at producing a positive ROI for our clients. It includes handling everything from competitor research, audience selection, to lead generation to customer value optimization as well as conversion rate optimization.
  • Monitor, track KPIs and provide insights from campaigns to Marketing Team
  • Build, manage, and optimize Social Media campaigns and Retargeting 
  • Develop campaign strategies and initiatives that support the brand objectives, highlight specific products and raise brand awareness 
  • Work with Brand Creatives & Content Creators to develop creative assets to support campaigns 
  • Executing campaigns across a variety of platforms, including Snapchat, Instagram, YouTube, Twitter, LinkedIn, Facebook, google ads, and tiktok.
  • Evaluating new digital technologies and using Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media, GDN, and search advertising.
  • Handle media buying campaigns from A to Z on different platforms starting from planning, targeting, set KPIs & spending till generating reports.
  • Enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
  • Monitor, track KPIs and provide insights from campaigns to Marketing Team 
  • Keep up with the latest about digital media buying platforms and new strategies 
  • Manage budget as set forth by the leadership team & determine recommendations for allocation of spend 
  • Pre-campaign analysis and research on audience size, affinity audiences, available advertising tactics, and recommendations for best deployment of available funds


Job Requirements

Job Requirements.

  • Proven experience as Media Buyer or similar role for 3 years at least
  • Proven ability to translate performance data into actionable insights using quantitative analysis
  • High proficiency in Microsoft office.
  • Experience working with cross-functional stakeholders and establishing a process to drive initiatives forward
  • Strong understanding of audience development in all stages of the marketing funnel pertaining to the sale of physical products
  • Experience in a Digital Agency environment a must
  • Experience in monitoring and managing campaigns.
  • Good mathematical and analytical skills.
  • Good time-management skills.
About this Company

Full Digital Marketing Agency

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