About the Role:

We are seeking a highly motivated and experienced Head of Marketing to lead and execute our marketing strategy, driving growth and brand recognition within the food processing machinery industry.  This role requires a strategic thinker with a strong understanding of B2B marketing, the food processing sector, and a proven track record of success in generating leads and building brand equity. The Head of Marketing will be responsible for developing and implementing integrated marketing campaigns across various channels, managing a team, and collaborating closely with sales and product development.

Responsibilities:

• Create and execute a comprehensive marketing plan aligned with company objectives, targeting specific customer segments within the food processing industry.
• Develop and maintain a strong brand identity and messaging that differentiates the company from competitors and resonates with target audiences. Oversee all brand communications and ensure consistency across all platforms.
• Lead and manage all digital marketing activities, including SEO/SEM, social media marketing, content marketing, email marketing, and website management.  Analyze performance metrics and optimize campaigns for maximum ROI.
• Oversee the development of high-quality content, including case studies, white papers, blog posts, brochures, videos, and website content, to support marketing initiatives and thought leadership.
• Develop and implement lead generation strategies to attract qualified leads for the sales team.  Track and analyze lead generation metrics and optimize campaigns for conversion.
• Manage the creation and production of marketing materials, including brochures, presentations, trade show displays, and other promotional items.
• Conduct market research to identify trends, customer needs, and competitive landscape.  Use insights to inform marketing strategies and product development.
• Develop and manage the marketing budget, ensuring efficient allocation of resources and maximizing return on investment.
• Lead, mentor, and develop the marketing team, fostering a collaborative and high-performing environment.
• Work closely with the sales team to align marketing efforts with sales goals and provide sales support materials.
• Plan and execute participation in industry trade shows, conferences, and other events to generate leads and build brand awareness.