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Job Description
- Conduct market research to identify customer trends, competitor offerings and demographic data.
- Liaise with creative teams to come up with branding ideas, graphic designs, promotional materials and advertising copies.
- Discover effective marketing and promotional channels, including media platforms to be used to relay product messages to customers.
- Investigate the performance of a company’s marketing campaigns and strategies through evaluating key performance metrics.
- Create innovative marketing campaigns depending on robust data and present the recommendations to management.
- Establish and maintain relationships with new and existing clients through networking and prospecting.
- Create goals and objectives in order to approach customers through appropriate marketing channels.
- Help in outbound and inbound marketing activities by displaying expertise in certain areas such as events planning, advertising, optimization and content development.
Job Requirements
- Bachelor's degree in marketing or any related field.
- Proven experience in Marketing (Software Sector) is a must.
- Excellent analytical skills
- Good communication and interpersonal skills
- Attention to detail for precise analysis of data.
- Critical thinking and problem-solving skills.
