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Digital Marketing Specialist

Diamond Professional Con...
New Cairo, Cairo
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Digital Marketing Specialist

New Cairo, CairoPosted 1 month ago
52Applicants for1 open position
  • 19Viewed
  • 2In Consideration
  • 3Not Selected

Job Details

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Job Description

  • Responsible for helping maintain a brand by working on marketing campaigns.
  • Can perform and execute personal branding plans.
  • Performing market research, strategizing with other marketing professionals to aid in the success of marketing campaigns.
  • Decide on appropriate placement of ads and generate ROI from budget allocated.
  • Determine what content will reach customers.
  • Develop projects to create content.
  • Publish digital marketing content online.
  • Implement email marketing campaigns.
  • Measure digital traffic.
  • Monitor social media and Google Analytics.
  • Optimize paid advertising campaigns.
  • Report on the growth and analytics of campaigns to stakeholders.
  • Scale campaigns to maximize ROI.
  • Monitor project status and budget.
  • Conduct market research to inform campaigns.
  • Brainstorm and implement experiments and conversion tests.
  • Identify trends and insights.
  • Allocate marketing investments.
  • Plan and direct marketing campaigns
  • Manage an organization's website and maintain it, keeping best practices in mind.
  • Optimize content for the website and social media platforms.
  • Work with various content formats such as blogs, videos, audio podcasts, etc.
  • Track the website traffic flow.
  • Implement and analyze performance metrics.
  • Measure and assess goals vs. ROI
  • Device experiments and conversion test
  • Provide internal reports on a regular basis.
  • Execute new and creative collaborations among technologies and platforms.

Job Requirements

Marketing Specialist

  • Proven experience as marketing specialist or similar role
  • Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
  • Demonstrable experience in marketing data analytics and tools
  • Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)
  • Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired
  • Well-organized and detail oriented
  • Exceptional communication and writing skills
  • Commercial awareness partnered with a creative mind
  • BSc/BA in marketing, communications or equivalent
     

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