Digital Marketing Specialist

Diamond Professional Consultants -
New Cairo, CairoPosted 1 year ago

54Applicants for1 open position

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Responsible for helping maintain a brand by working on marketing campaigns.
Can perform and execute personal branding plans.
Performing market research, strategizing with other marketing professionals to aid in the success of marketing campaigns.
Decide on appropriate placement of ads and generate ROI from budget allocated.
Determine what content will reach customers.
Develop projects to create content.
Publish digital marketing content online.
Implement email marketing campaigns.
Measure digital traffic.
Monitor social media and Google Analytics.
Optimize paid advertising campaigns.
Report on the growth and analytics of campaigns to stakeholders.
Scale campaigns to maximize ROI.
Monitor project status and budget.
Conduct market research to inform campaigns.
Brainstorm and implement experiments and conversion tests.
Identify trends and insights.
Allocate marketing investments.
Plan and direct marketing campaigns
Manage an organization's website and maintain it, keeping best practices in mind.
Optimize content for the website and social media platforms.
Work with various content formats such as blogs, videos, audio podcasts, etc.
Track the website traffic flow.
Implement and analyze performance metrics.
Measure and assess goals vs. ROI
Device experiments and conversion test
Provide internal reports on a regular basis.
Execute new and creative collaborations among technologies and platforms.

Marketing Specialist

Proven experience as marketing specialist or similar role
Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
Demonstrable experience in marketing data analytics and tools
Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)
Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired
Well-organized and detail oriented
Exceptional communication and writing skills
Commercial awareness partnered with a creative mind
BSc/BA in marketing, communications or equivalent