Marketing Specialist
Hervy -
Maadi, Cairo
Job Details
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Job Description
- Conduct regular market visits to assess brand visibility, understand market dynamics, collect competitor intelligence, and build strong trade relationships.
- Actively gather feedback and insights from retailers and end-users to inform strategy and product positioning.
- Create engaging and relevant content for marketing materials, campaigns, and social media platforms.
- Generate innovative marketing ideas and campaign concepts aligned with business goals.
- Plan and execute digital and offline marketing strategies to increase brand awareness and drive sales.
- Conduct thorough market research and analysis to support strategic planning.
- Prepare and deliver compelling presentations and reports for internal and external stakeholders.
- Maintain and update marketing data using Excel; develop dashboards, reports, and performance tracking sheets.
- Support and coordinate digital marketing campaigns including SEO, SEM, email marketing, and social media management.
- Collaborate closely with cross-functional teams including sales, product development, and design.
Job Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 1–3 years of relevant experience in a marketing role, preferably in the consumer electronics or home appliances industry.
- Good command of English, both written and verbal.
- Strong command of Microsoft Office, particularly Excel (pivot tables, VLOOKUP, charts, etc.).
- Basic knowledge in adobe products (Photoshop, Illustrator, etc.)
- Familiarity with digital marketing platforms and tools (Google Ads, Social Media Ads, etc.).
- Basic working knowledge of AI tools (e.g., ChatGPT, Canva AI, Jasper, etc.) is a plus.
- Excellent verbal and written communication skills.
- Highly organized with the ability to manage multiple projects simultaneously.
- Creative mindset with strong problem-solving skills.
- A team player who can also take initiative and demonstrate leadership potential.
- Flexible, self-motivated, and eager to learn and grow within the role.
