Product Marketing Specialist

JOB PURPOSE

Responsible for the product planning and execution throughout the product lifecycle.

Ensuring that the product supports the company's overall strategy and goals.

TASKS

• Set pricing to meet revenue and profitability goals.
• Enhance, Rationalize Product portfolio continuously.
• New Product Development plans & execution.
• Deliver a monthly sales forecast.
• Develop sales tools and collateral (training, material, etc...).
• PIPO (Phase – in – Phase – out Plans) in Coordination with other Functions.
• Assess & analysis market Competitive landscape, gaps, opportunities, risks.
• Create, maintain, update product codes, denominations and models.
• Develop the core positioning and messaging for the product
• Perform product demos to customers