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Digital Marketing Manager / Real Estate

Seldar Egypt
New Cairo, Cairo
Posted 3 months ago
109Applicants for1 open position
  • 102Viewed
  • 37In Consideration
  • 0Not Selected
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Job Details

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Job Description

Key Accountabilities:

-Digital Strategy Development: Develop comprehensive digital marketing strategies tailored to the real estate development sector, including shopping malls and corporate properties.

-Online Presence Enhancement: Enhance the online presence and visibility of our properties through effective SEO, SEM, and content marketing strategies.

-Website Management: Oversee the management, maintenance, and optimization of property websites, ensuring they are user-friendly, informative, and up-to-date.

-Social Media Management: Create and execute social media marketing campaigns across various platforms to engage with target audiences, drive traffic, and generate leads.

-Email Marketing: Develop and manage email marketing campaigns to nurture leads, promote properties, and communicate with tenants, investors, and stakeholders.

-Paid Advertising: Plan, implement, and optimize pay-per-click (PPC) advertising campaigns to maximize ROI and drive traffic to our properties.

-Content Creation: Collaborate with content creators and copywriters to produce high-quality, engaging content, including blog posts, videos, and virtual tours, that showcases our properties and establishes thought leadership.

-Data Analysis: Monitor and analyze digital marketing performance metrics, making data-driven recommendations for continuous improvement.

-Budget Management: Efficiently allocate and manage digital marketing budgets to achieve marketing objectives while maximizing ROI.

-Compliance: Ensure all digital marketing efforts comply with industry regulations and best practices, especially in the real estate sector.

-Team Leadership: Manage a team of digital marketing professionals, providing guidance, support, and training to drive the team's success.

-Stakeholder Engagement: Collaborate with internal and external stakeholders, including property managers, leasing teams, and agencies, to align digital marketing efforts with broader business goals.

Job Requirements

  • Bachelor's degree in Marketing, Digital Marketing, or related field.
  • Proven experience in digital marketing within the real estate industry.
  • Strong understanding of SEO, SEM, email marketing, social media marketing, and content marketing.
  • Proficiency in digital marketing tools and platforms, including Google Ads, Google Analytics, social media management tools, and email marketing platforms.
  • Analytical mindset with the ability to interpret data and make data-driven decisions.
  • Excellent communication, leadership, and project management skills.
  • Knowledge of real estate regulations and compliance is a plus.

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