Job Details
Skills And Tools:
Job Description
Key Accountabilities:
-Digital Strategy Development: Develop comprehensive digital marketing strategies tailored to the real estate development sector, including shopping malls and corporate properties.
-Online Presence Enhancement: Enhance the online presence and visibility of our properties through effective SEO, SEM, and content marketing strategies.
-Website Management: Oversee the management, maintenance, and optimization of property websites, ensuring they are user-friendly, informative, and up-to-date.
-Social Media Management: Create and execute social media marketing campaigns across various platforms to engage with target audiences, drive traffic, and generate leads.
-Email Marketing: Develop and manage email marketing campaigns to nurture leads, promote properties, and communicate with tenants, investors, and stakeholders.
-Paid Advertising: Plan, implement, and optimize pay-per-click (PPC) advertising campaigns to maximize ROI and drive traffic to our properties.
-Content Creation: Collaborate with content creators and copywriters to produce high-quality, engaging content, including blog posts, videos, and virtual tours, that showcases our properties and establishes thought leadership.
-Data Analysis: Monitor and analyze digital marketing performance metrics, making data-driven recommendations for continuous improvement.
-Budget Management: Efficiently allocate and manage digital marketing budgets to achieve marketing objectives while maximizing ROI.
-Compliance: Ensure all digital marketing efforts comply with industry regulations and best practices, especially in the real estate sector.
-Team Leadership: Manage a team of digital marketing professionals, providing guidance, support, and training to drive the team's success.
-Stakeholder Engagement: Collaborate with internal and external stakeholders, including property managers, leasing teams, and agencies, to align digital marketing efforts with broader business goals.
Job Requirements
- Bachelor's degree in Marketing, Digital Marketing, or related field.
- Proven experience in digital marketing within the real estate industry.
- Strong understanding of SEO, SEM, email marketing, social media marketing, and content marketing.
- Proficiency in digital marketing tools and platforms, including Google Ads, Google Analytics, social media management tools, and email marketing platforms.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Excellent communication, leadership, and project management skills.
- Knowledge of real estate regulations and compliance is a plus.
