HubSpot Marketing Specialist

Company Overview:

Join a leading Booking Platform in North America, playing a pivotal role in our marketing endeavors. We're seeking a talented HubSpot Marketing Specialist to spearhead our HubSpot marketing initiatives, leveraging automation, content platforms, engagement strategies, and email campaigns to drive impactful lead generation and customer engagement.

Job Description:

As a HubSpot Marketing Specialist, you'll be responsible for the end-to-end management of our HubSpot marketing ecosystem. Your primary focus will revolve around leveraging HubSpot's capabilities to strategize, execute, and optimize marketing campaigns, automation workflows, content distribution, and email marketing.

Key Responsibilities:

• HubSpot Expertise: Own our HubSpot account, overseeing all aspects, including campaign creation, automation workflows, contact management, and reporting.
• Marketing Automation: Develop and implement sophisticated automation workflows to nurture leads, increase engagement, and drive conversions throughout the customer journey.
• Content Platforms Management: Manage content distribution across various platforms within HubSpot, optimizing content for different stages of the sales funnel and ensuring consistency and effectiveness.
• Engagement Strategies: Design and execute engagement strategies to enhance customer interactions, leveraging HubSpot's tools for social media, chatbots, and other engagement channels.
• Email Marketing: Craft and execute targeted email campaigns, employing segmentation, A/B testing, and optimization techniques to improve open rates, click-through rates, and overall campaign performance.
• Analytics and Reporting: Monitor, analyze, and report on key performance metrics using HubSpot's analytics tools to measure campaign effectiveness and make data-driven optimizations.
• HubSpot Training and Support: Provide training and support to internal teams, ensuring efficient use of HubSpot tools and fostering a culture of continuous learning and optimization.