BESA Group is seeking a highly motivated and skilled Digital Marketing Specialist to join our dynamic marketing team. The Digital Marketing Specialist will play a pivotal role in optimizing our workflow processes and driving our marketing initiatives to success. The ideal candidate should be well-versed in email marketing, social media, campaign management, SEO, and Google Analytics, as well as other channels to increase awareness about BESA Group, brand, and services, with a strong work ethic, the ability to excel under pressure, and the capability to work both independently and collaboratively.

Key Responsibilities

• Plan, execute, and monitor marketing campaigns across various channels, ensuring that they align with our objectives and yield positive results.
• Manage and monitor the ongoing company presence and campaigns on Social Media (Twitter, Facebook, Instagram, TikTok, and Google Ads.)
• Implement and maintain SEO best practices to improve organic search rankings, enhance website visibility, and drive traffic.
• Utilize Google Analytics to track and analyze website and campaign performance, providing actionable insights for continuous improvement.
• Collaborate with the team to streamline and optimize workflow processes, improving efficiency and productivity.
• Thrive in high-pressure situations, meet tight deadlines, and maintain a high level of performance to ensure marketing goals are met.
• Demonstrate the ability to work autonomously when required, make strategic decisions, and execute tasks effectively.