As a Senior Marketing Specialist, you will take charge of strategic marketing initiatives to enhance brand awareness, generate leads, and engage customers. You’ll work at the forefront of B2B marketing in the software industry, crafting campaigns that align with global best practices.

Job Description

• Develop and implement comprehensive B2B marketing strategies to achieve business objectives.
• Conduct market research and competitive analysis to identify trends, opportunities, and customer insights.
• Manage and optimize social media accounts across platforms (LinkedIn, X, Instagram, Facebook, YouTube, etc.).
• Lead brand-building initiatives, ensuring consistent messaging and visual identity across all channels.
• Collaborate with cross-functional teams, including sales, service development and graphic designers, to align marketing efforts with business goals.
• Manage SEO/SEM efforts to increase online visibility and lead generation.
• Oversee event marketing and participation in industry conferences.
• Develop and execute targeted email marketing and campaign management strategies to enhance engagement and conversions.
• Measure and analyze marketing performance using KPIs and analytics tools, making data-driven recommendations for optimization.
• Stay up-to-date with industry trends, emerging technologies, and best practices in marketing and digital communications.