Job Details
Skills And Tools:
Job Description
Position Overview:
We are seeking a highly experienced Marketing Strategist to join our team on a part-time basis (Per Project to begin with and potential for transition to full time).
This role will be responsible for leading strategic initiatives for client projects, including research, strategy development, campaign architecture, and strategic oversight throughout the client lifecycle.
The ideal candidate is a strategic thinker who is highly analytical, proactive, and passionate about crafting growth strategies that drive measurable results across digital marketing channels.
You will play a critical leadership role within client accounts and collaborate closely with our media buyers, creative team, and client success managers to ensure successful execution of marketing strategies.
Key Responsibilities:
- Client Research & Analysis:
- Review client briefs, offers, and assets.
- Conduct situational analyses, competitor benchmarking, and audience research.
- Identify strategic growth opportunities based on client goals and market conditions.
- Strategic Planning:
- Develop comprehensive marketing strategies, including channel mix, audience segmentation, creative direction, funnel design, and KPI targets.
- Create short-term action plans (90-180 days) and long-term growth roadmaps.
- Create strategies for specific client needs, such as:
- global expansion
- brand awareness
- strategic growth
- store location expansion
- internal operations and bottlenecks
- Client Onboarding & Strategy Alignment:
- Lead or co-lead onboarding meetings with new clients.
- Present strategic recommendations and align client expectations with execution plans.
- Campaign Oversight & Collaboration:
- Guide media buyers and creative teams during campaign buildouts.
- Monitor early-stage campaign performance for strategic alignment.
- Recommend tactical pivots or optimisations based on results.
- Strategic Reviews & Ongoing Optimisation:
- Lead quarterly strategy review sessions.
- Continuously adapt and evolve client strategies based on data, market shifts, and client goals.
- Internal Knowledge Building:
- Contribute to the development of internal strategic playbooks, SOPs, and growth frameworks.
Job Requirements
Job Requirements:
- Experience:
- Minimum 5 years of professional marketing experience, preferably in an agency, consulting, or brand-side leadership role.
- Demonstrated success in developing and implementing marketing strategies across paid media platforms (Meta, Google, YouTube, TikTok, LinkedIn).
- Strong portfolio of previous client projects or strategy documents.
- Skills:
- Expert-level understanding of digital marketing funnels, paid acquisition strategies, and customer journey mapping.
- Deep knowledge of lead generation, e-commerce, B2B, and/or B2C growth strategies.
- Ability to analyze campaign data and extract strategic insights (not just tactical metrics).
- High-level strategic thinking combined with hands-on familiarity with platforms.
- Strong client communication and presentation skills (both written and verbal).
- Ability to lead cross-functional discussions with media buyers, creatives, and CSMs.
- Personal Attributes:
- Analytical and research-driven mindset.
- Self-motivated, VERY organised, and detail-oriented.
- Solutions-oriented thinker who anticipates challenges and plans ahead.
- Able to work independently while collaborating across teams.
- Comfortable working remotely with flexible hours (preferably Egypt-based or able to work within EET timezone)
Featured Jobs
- Digital Marketing SpecialistENAYA CARE INTERNATIONAL COMPANY FOR BEAUTY & COMFORT - Cairo, Egypt17 days ago
