The Media Buyer is responsible for executing and optimizing paid ad campaigns across platforms such as Meta, Google, and LinkedIn. This role is hands-on and performance-driven, covering everything from ad account setup and campaign launch to weekly optimization and monthly reporting. The Media Buyer works cross-functionally with the Account Manager and Digital Marketing Strategist to ensure campaigns meet business goals and are delivered with accuracy and speed.

Key Responsibilities

1. Ad Account Setup & Access

• Set up or audit client ad accounts (Meta, Google, LinkedIn).
• Configure business manager settings and tracking tools (Meta Pixel, GA4, etc.).
• Test account access and document credentials, ensuring data security and client access.
• Collaborate with Account Manager to document and share access instructions with the client.

2. Campaign Creation & Launch

• Launch campaigns based on finalized creatives, briefing documents, and strategy.
• Set up targeting, budget, bidding, placements, and formats across platforms.
• Verify all campaign settings match the Campaign Planning & Team Briefing Document and align with Digital Marketing strategy.
• Implement technical setup and ensure tracking is live and accurate.

3. Initial Optimization

• Analyze performance after 72 hours of launch.
• Implement adjustments (pause low-performers, optimize bids, adjust audiences).
• Document all actions in Asana with before/after metrics and rationale.

4. Ongoing Monitoring & Weekly Optimization

• Monitor campaign performance daily or bi-weekly based on budget size.
• Conduct weekly optimizations: refine audiences, rotate creatives, adjust bids.
• Track performance metrics (CTR, CPC, CVR, ROAS, etc.) and propose new A/B testing plans.
• Document all optimizations in Asana with rationale and next steps.

5. Monthly Performance Reporting

• Prepare monthly reports detailing campaign results, ad spend, ROI, and revenue contribution.
• Incorporate brand visibility insights from social listening tools.
• Collaborate with the Digital Marketing Strategist to finalize report insights and with the Account Manager to deliver to the client.

6. Feedback Implementation

• Translate client/internal feedback into campaign adjustments.
• Collaborate with Ads Designer and Creative Copywriter to implement approved changes.
• Track revision rounds and notify Account Manager of limits based on client agreement.

7. Cross-Service Contribution

• Support the Content & Media Management team by aligning paid media execution with the monthly content calendar.
• Provide media performance feedback to inform SEO blog and newsletter optimization.
• Coordinate closely with strategist and social media team on promotional content planning.

8. Ad Spend Reporting & Coordination

• Extract and summarize ad spend data 3 business days before renewal.
• Submit spend reports to the Accountant and address clarifications.
• Support the Account Manager and Accountant with campaign pauses and resume actions during delayed payment cycles.