Content Development and Writing:

• Strong English writing skills for both long-form and short-form copy that is engaging, clear, and on-brand.
• Ability to translate positioning, narratives, and content frameworks into impactful pieces like blogs, case studies, and social posts.
• Skilled in repurposing content (e.g., converting a white paper into blogs, social posts, video scripts, and email nurture campaigns).

Social Media Expertise:
Experienced in LinkedIn for both organic and paid strategies, including content optimization, audience engagement, and campaign execution.

Campaign Planning and Execution:

• Skilled in creating multi-touch marketing programs that align with customer journeys (awareness, engagement, and conversion).
• Experienced in audience building on platforms like LinkedIn.
• Proficient in budget distribution, optimization, and manual bidding.

Basic Design Skills:
Proficiency with tools like Canva to create visually compelling graphics and assets for social media and campaigns.

Data-Driven Decision Making:
Ability to analyze performance metrics, derive insights, and refine strategies for better outcomes.

Tool Proficiency:

• Familiarity with project management tools like Asana, Trello, or Monday.com.
• Experience with marketing automation platforms (e.g., HubSpot, Marketo) and social media scheduling tools (e.g., Hootsuite, Buffer).
• Knowledge of automation and engagement tools to optimize workflows.