Assistant Marketing Manager

JOB PURPOSE

• To develop and implement the marketing plans for assigned brands, including the development of new communication concepts, to maximize sales revenue.

NATURE & SCOPE

• Under the direction of the Marketing Manager, the Assistant Marketing Manager has the responsibility of implementing agreed brand and project plans for assigned brands.
• The Assistant Marketing Manager will work closely with other departments (Sales, Development and Marketing Operations) and will liaise with the external Communication agencies in relation to the assigned brands.
• The Assistant Marketing Manager is charged with the responsibility of developing and executing tactical plans to achieve the brand objectives and ensuring the overall quality of the work is commensurate with corporate standards.

PRINCIPAL ACCOUNTABILITIES

• Develop and implement an integrated marketing strategy so that that it is aligned with the long-term strategic objectives of brand group.
• Implement brand marketing plans to meet brand objectives
• Explore and develop new opportunities including new concepts or services to generate revenue growth
• Contribute (with Development) in determining the optimal product characteristics that will appeal to the target markets
• Execute brand activity to remain within guidelines for all brand communications to ensure consistency and level of quality and objectives are achieved.
• Utilize a competitive intelligence system to maximize marketplace advantages and minimize potential weaknesses
• Manage and process financial for the brand to make sure that overall annual marketing budget is not exceeded and that expenditure always has the highest possible ROI.
• Initiate all purchase requisitions for the brand activities
• Develop campaigns that ensure maximum exposure of our new launches and create effective brand awareness
• Liaison with supplier and agencies to ensure marketing activities are executed on time, according to brand guidelines and reach the right target audience to achieve result