Digital Marketing Specialist

db Group - Nasr City, Cairo

Applicants for
2 open positions
Experience Needed:
More than 5 years
Career Level:
Experienced (Non-Manager)
Job Type:
Full Time
3,000 to 4,500 EGP per month
Arabic, English
2 open positions
About the Job

Key areas include:

  • Social media marketing: developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram.
  • Search engine optimization (SEO): developing strategies to increase number of visitors to a website by getting high-ranking placements in search results.
  • Pay per click (PPC) campaigns: sponsored online advertising paid for by the business to appear alongside non-paid search results.
  • Mobile marketing: includes app-based, in-game, location-based and SMS marketing.
  • Affiliate marketing: where a business allows other businesses (affiliates) to sell products on their website. The affiliate is paid commission for each customer brought to the website by their own marketing strategies.
  • Digital marketers may work across several areas or specialize in a few depending on the requirements of the organization.


Digital marketers contribute to and develop digital marketing projects and campaigns. Tasks typically involve:

  • Creating and uploading copy and images for the organization’s website
  • Writing and dispatching email marketing campaigns and posts
  • Providing accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI)
  • Researching new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums
  • Designing website banners and assisting with web visuals
  • Selecting subject matter based on personal or public interest
  • Communicating with clients, affiliate networks and affiliate partners
  • Conducting key word research and web statistics reporting
  • Contributing to social media engagement and brand awareness campaigns
  • Using web analytics software to monitor performance of websites and make recommendations for improvement
  • Contributing to company and industry blogs and managing e-communications
  • Assisting with paid media including liaising with digital advertising agencies
  • Developing and integrating content marketing strategies
  • Keeping up to date with current digital trends
  • Managing the contact database and assisting with lead generation activities
Job Requirements

You will need to have:

  • Strong verbal communication skills for articulating ideas to colleagues and clients
  • Written communication skills for producing high quality content
  • Attention to detail and accuracy
  • Ability to work independently and flexibly
  • Capacity to prioritise and work across multiple projects
  • Excellent team work skills
  • Organizational skills with ability to deliver a high volume of quality work
  • Creative skills for contributing new and innovative ideas
  • Ability to work well under pressure and meet deadlines
  • Networking and analytical skills
  • Knowledge of existing and emerging social media platforms

In addition, you need to be able to demonstrate excellent IT skills, including the use of:

  • Microsoft Office
  • Databases and a basic understanding of HTML
  • CSS and search engines
  • Creative writing in both (Arabic & English)
About this Company

db Group is a joint stock multisector business support corporation providing creative solutions for IT Development™, Multilingual Content™, PR & Events™, Business Advisory™ and Media Excellence™.

db Group has been founded to provide a wide range of integrated... (More)

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