SEO Practitioner - Alexandria

Main Responsibilities:

• Develop and execute an SEO Strategy for each of the company’s and its clients’ websites
• Evaluate current status of each website and extract insights from campaigns data and identify relevant trends and provide well developed proactive recommendations to enhance and exceed overall link building goals and objectives
• Create and maintain SEO campaigns on a timely manner for each of the websites to improve page rankings for relevant keywords and key phrases
• Meet individual weekly and monthly backlink acquisition goals Manage a healthy backlink profile and inspect, map out and get rid of harmful backlinks periodically and execute competitive link building analysis
• Conduct researches to identify relevant trending and high-traffic keywords and key phrases for SEO and SEM targeting
• Research and advise on trending topics for content development needed for each of the products/ projects/ services/ brands and assist in promoting developed content
• Make recommendations for website(s) optimization to enhance its search engine ranking and to improve the user experience and boost conversion
• Evaluate product offering, traffic, landing page quality, content, design, security, payment options, demographics of prospective customers when determining keywords and designing campaigns
• Demonstrate the ability to learn and subsequently execute SEO best practices and relevant updates so as not to violate search engine guidelines
• Research, analyze and always identify areas of improvement
• Craft proficient meta data and write effective call-to-action statements to entice high CTR
• Plan, create and optimize Pay Per Click campaigns and supervise the development of needed creative and landing pages
• Defines and plans content needed for future SEO campaigns and sets guidelines and acceptance criteria for deliverables
• Assess potential link deals, negotiate favorable terms and acquire prospect commitment
• Submit and publish content for backlink building, social sharing, bookmarking… etc and measure content performance and advise on practices to follow
• Validate delivered content for readability, keyword density, headlines outlining and other search engine friendliness factors
• Research and advise on function-specific assisting tools and marketing automation software and services
• Demonstrate ability to communicate with customers in a competent and professional manner
• Display a thorough understanding of assigned target industries and company's competitive advantages
• Provide complete documentation of processes and conform to the defined reporting system
• Self-learning of new marketing technologies and trends
• Work with members of the team to develop recommendations and tactical internet marketing plans
• Suggest areas for improvement in internal department processes along with possible solutions
• Come up with the best solution for addressed challenges ( own challenges and department challenges)
• Update the company software systems (TFS, and/or any special tool for marketing) on a timely manner
• Actively and objectively evaluate team members through the multi-rater evaluation
• Promptly improve areas of weaknesses reported by the team members and direct supervisor
• Follow and execute diverse tasks assigned by the Marketing Manager