Job Details
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Job Description
This is a unique role in a B2B food industry company with significant room for growth, learning & advancement. You'll be responsible for implementing comprehensive digital marketing strategies to enhance our online presence and drive B2B lead generation and acquisition.
About You:
- Your primary career field of interest should be digital marketing and B2B growth strategies.
- You'll be working directly with the management team, leading initiatives in website optimization, content marketing, CRM management, and B2B outbound/inbound lead acquisition.
- Technical SEO knowledge and web performance optimization experience is absolutely crucial!
- You should have hands-on experience with major CRM platforms (Salesforce, HubSpot) and marketing automation tools (ActiveCampaign, Braze).
- This role encompasses multiple areas including technical SEO optimization, content strategy, link building, cold outreach campaigns, media buying, and CRM funnel management.
- Excellent command of English language, both spoken & written, is necessary.
- Previous B2B marketing experience is highly desirable, particularly in food industry or manufacturing sectors.
- A strategic mindset combined with tactical execution capabilities is important for success in this role.
- Please provide thoughtful responses to the application questions to progress forward to an interview.
Job Requirements
Key Responsibilities:
1. Technical Website Optimization
- Monitor and improve website performance
- Explore new improvements constantly
2. Content Marketing & Blog Optimization
- Enhance blog visibility and engagement through strategic placement and navigation improvements
- Develop and implement content strategy with refined keyword targeting
- Create compelling CTAs and lead capture mechanisms within content
- Build and maintain a robust content library
- Manage and grow YouTube channel with product videos and industry content
3. Link Building & Online Presence
- Develop partnerships with industry blogs and directories for high-quality backlinks
- Engage with industry influencers for collaborative content opportunities
- Leverage industry events for link-building and thought leadership
4. Cold Outreach Campaigns
- Create personalized cold email campaigns targeting relevant B2B prospects
- Coordinate participation in key industry events (Anuga, Fruit Logistica, SIAL, Gulfood)
- Implement multi-channel outreach strategies using LinkedIn and other platforms
5. Media Buying & B2B Strategy
- Manage SEM campaigns (primarily Google Ads) for B2B acquisition
- Develop social media strategy focused on brand awareness and customer retention
- Optimize ad spend and ROI across all channels
6. CRM & Funnel Management
- Build comprehensive CRM funnels for new leads, dropped leads, and existing clients
- Integrate ERP data for effective lead segmentation
- Develop and optimize customer journeys across the entire sales cycle
Ideal Tool Experience:
We use these tools, and you should be familiar with 70% of them.
CRM & Marketing Platforms:
- Salesforce (dashboards, workflows, custom objects, pipeline management)
- HubSpot
- ActiveCampaign (multi-channel funnels, automations)
- Braze (personalized messaging, customer journeys)
Analytics & Data:
- Google Analytics (GA4)
- Microsoft Clarity
- Google Data Studio/Looker Studio
Growth & Outreach:
- Apollo
- Instantly
- Lagrowth Machine
- 2Chat
- ManyChat
Integration & Workflow:
- Zapier
- Make (Integromat)
- Airtable
Project Management:
- Notion
- Asana/Trello
- Slack
Design & Content:
- Figma
- Canva
- Experience with AI content tools (ChatGPT)
Job Requirements:
- 4+ years of experience in B2B digital marketing or growth roles
- Proven track record of implementing successful marketing strategies
- Excellent (Fluent) English Speaking & Writing Skills
- Bachelor's degree in marketing, digital media, business or related field
- Demonstrated experience with the majority of tools listed above
- Strong analytical skills with data-driven decision making approach
- Excellent organizational and problem-solving abilities
- Ability to manage time effectively & multi-task in a fast-paced environment
- Experience with B2B customer acquisition in international markets is a plus
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