We are looking for a creative and results-driven Senior Marketing Specialist to join our marketing team. This role will involve a combination of design, content creation, media buying, and utilizing visual applications to support our marketing initiatives.

Position Overview

The Senior Marketing Specialist will play a key role in developing and executing marketing strategies, driving content creation, executing media buying campaigns, and utilizing design and visual tools to enhance brand presence. The ideal candidate should have a strong understanding of digital marketing, excellent creative skills, and the ability to execute end-to-end marketing initiatives.

Key Responsibilities

1. Design and Visual Content Creation:

• Create visually engaging graphics, videos, and digital content using design tools such as Adobe Creative Suite (Photoshop, Illustrator, After Effects, etc.), Canva, and other visual apps.
• Design marketing materials including social media posts, banner ads, brochures, email templates, and presentations.
• Collaborate with other marketing team members to maintain consistent brand identity across all visual assets.
• Stay updated on design trends and incorporate innovative ideas into marketing materials.

2. Content Writing & Strategy:

• Develop high-quality, engaging, and SEO-optimized written content for various platforms, including websites, blogs, social media, email campaigns, and ad copy.
• Write compelling product descriptions, landing pages, and sales copy to drive customer engagement and conversions.
• Collaborate with cross-functional teams to ensure content aligns with the overall marketing and brand strategy.

3. Media Buying & Campaign Management:

• Plan, execute, and optimize media buying campaigns across digital channels, including Google Ads, Facebook Ads, Instagram Ads, LinkedIn, and others.
• Analyze performance metrics and provide recommendations for optimization based on KPIs such as CTR, CPC, CPA, and ROI.
• Stay up-to-date on industry trends and platforms to ensure effective use of media buying tactics.

4. Visual App Utilization:

• Use design and video editing apps (such as Canva, Adobe Premiere, and Figma) to produce visual content that enhances user experience and marketing engagement.
• Create design templates and assets for consistent visual branding in social media posts, email marketing, and ad creatives.
• Collaborate with marketing teams to conceptualize and execute visual content for campaigns.

5. Analytics and Reporting:

• Monitor and report on the performance of marketing campaigns, content, and media buys using analytics tools (Google Analytics, social media insights, etc.).
• Provide actionable insights to optimize future campaigns and improve overall marketing effectiveness.
• Continuously track key performance indicators (KPIs) and report on campaign effectiveness, recommending improvements.

Benefits

• Competitive salary and performance bonuses.
• Flexible working hours and remote work options.
• Health, dental, and vision insurance.
• Professional development opportunities.
• Collaborative and innovative work environment.