Senior Marketing specialist

Senior Marketing Specialist

Join with LSE Smart Solutions & Powering Automation & Optimizing Energy
Key Responsibilities:

• Lead the development and execution of ATL campaigns and annual marketing plans
• Oversee branding, digital activation, and content creation across all platforms
• Manage communication with marketing agencies and external partners
• Conduct market research, competitor analysis, and insight reporting
• Develop go-to-market strategies for new services and product launches
• Align messaging across all internal and external touchpoints
• Monitor marketing budget and ensure effective resource allocation
• Track campaign performance, analyze ROI, and prepare executive reports
• Qualifications & Skills:
• Bachelor's degree in Marketing, Business, or a related field
• Minimum 4–6 years of experience in marketing, preferably in engineering, energy, or smart tech sectors
• Strong background in brand communication, advertising, and campaign management
• Proven experience in content creation, media planning, and agency coordination
• Excellent command of English (both written and spoken)
• Strong time management, organizational, and analytical skills
• Business-oriented mindset with the ability to link marketing to measurable outcomes
• Familiarity with product marketing, digital tools, and customer segmentation
• Strategic thinker with hands-on attitude and ability to lead projects independently