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Senior Media Buyer

Nasr City, Cairo
Posted 2 months ago
24Applicants for1 open position
  • 22Viewed
  • 0In Consideration
  • 0Not Selected
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Job Details

Experience Needed:
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Skills And Tools:

Job Description

  1. Media Planning and Strategy:
    1. Develop comprehensive media plans aligned with marketing objectives and target audiences.
    2. Conduct market research and analysis to identify target demographics, media channels, and advertising opportunities.
    3. Collaborate with marketing teams to align media strategies with overall marketing initiatives.
    4. Determine media budgets and allocate resources effectively across different channels and campaigns.
  2. Media Buying and Negotiation:
    1. Execute media buys across multiple platforms, including digital, print, television, radio, and outdoor advertising.
    2. Negotiate media rates, terms, and contracts with vendors to maximize cost efficiencies and campaign effectiveness.
    3. Monitor media buying trends, rates, and industry developments to stay ahead of the competition.
    4. Establish and maintain relationships with media vendors and advertising agencies.
  3. Campaign Execution and Optimization:
    1. Implement media campaigns in accordance with the agreed-upon media plans and strategies.
    2. Continuously monitor and optimize campaign performance to maximize reach, engagement, and conversions.
    3. Analyze performance data and metrics to make data-driven decisions for campaign adjustments and improvements.
    4. Utilize testing methodologies and A/B testing to optimize creative assets, messaging, and targeting.
  4. Budget Management and Reporting:
    1. Manage media budgets for campaigns and track expenditures to ensure adherence to budgetary guidelines.
    2. Provide regular reports on media campaign performance, including key metrics, insights, and recommendations.
    3. Conduct post-campaign analysis to evaluate the effectiveness and efficiency of media campaigns.
    4. Present campaign results and insights to stakeholders, including senior management and marketing teams.
  5. Industry Knowledge and Innovation:
    1. Stay updated with industry best practices, emerging media trends, and new advertising technologies.
    2. Identify innovative media opportunities and strategies to drive campaign effectiveness and outperform competitors.
    3. Share industry insights and recommendations with team members and stakeholders.

Job Requirements

  1. Bachelor's degree in marketing, advertising, business, or a related field.
  2. Proven experience as a media buyer, preferably in a senior or leadership role.
  3. Strong knowledge of media planning, buying, and negotiation across various channels.
  4. Proficiency in using media buying tools, platforms, and analytics software.
  5. Familiarity with digital marketing and advertising technologies, including programmatic advertising.
  6. Analytical mindset with the ability to interpret data and make data-driven decisions.
  7. Excellent negotiation, communication, and presentation skills.
  8. Strong attention to detail, organizational skills, and ability to manage multiple campaigns simultaneously.
  9. Ability to work in a fast-paced, deadline-driven environment

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