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Job Description
Job Description:
The Digital Marketing Specialist’s role is to design, create, and deliver company's digital media plans and strategies and achieving digital marketing goals and objectives.
Duties & Responsibilities:
- Coordinate and manage the creation of all digital content such as website, blogs, press releases, infographics, videos etc.
- Build and execute social media strategy through research, benchmarking, and audience identification
- Create content that build brand awareness and generate inbound traffic
- Own and maintain site analytics, metrics, and campaign reporting
- Manage digital agency relationships, day-to-day production, as well as campaign budgets and schedules
- Lead digital events from conception to execution
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices
- Stay up-to-date with digital media technologies and latest trends
Job Requirements
- Education: Bachelor's Degree, preferably in Communications/English, Public Relations, Marketing or related fields
- In-depth knowledge and understanding of social media platforms and media buying (2 years experience)
- In-depth knowledge of SEO and AdWords programs
- Experience with content management
- Strong project management or organizational skills
- Strong writing and content creation skills
- Strong command of English and Arabic languages
- Great interpersonal and communication skills
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