- Experience Needed:
2 to 3 years
- Career Level:
- Job Type:
- Full Time
About the Job
We are looking for a Product Marketing Coordinator to manage the Company’s products branding and develop related promotional material and marketing strategy. As the products fall mainly under the sector of IT and Information, it is essential that the candidate should have both strong IT and Marketing experience.
- Conduct research to analyze customers’ behavior (e.g. purchasing habits, trends and preferences)
- Design marketing materials and implement successful marketing campaigns.
- Set up tracking systems for online marketing activities
- Track progress with Social Media coordinator and salespersons.
- Identify and analyze competitors
- Prepare reports by collecting and analyzing sales data
- Collaborate with the sales department to produce promotional materials
- Organize promotional activities for new products/services
- Prepare (monthly, quarterly and annual) forecasts
- Study and Analyze competition products to innovate competitive solutions through outsourcing relation-ships to enhance the Company’s products or developing our line of products.
- Manage communications on-behalf of the Products Department internally & externally.
- Developing Products pricing strategies (in association with Accounts/Sales Department).
2 to 3 years