Senior Digital Marketing Specialist

Confidential Company - Maadi, Cairo

Applicants for
1 open position
Experience Needed:
5 to 7 years
Career Level:
Experienced (Non-Manager)
Job Type:
Full Time
Education Level:
Bachelor's Degree at least
1 open position
About the Job
  • Research competitors and provide suggestions for improvement
  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
  • Identify and propose best practices relevant to the industry & the clientele.
  • Design, build and maintain our social media presence & platforms
  • Suggest activities for improving the quality of online content
  • Oversee and manage all contests, giveaways, and other digital projects’ level of engagement and overall performance
  • Manage and oversee various digital marketing channels on budget and on time
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Collaborate and Coordinate with agencies and other vendor partners to improve marketing results, including e-commerce platforms (ex. / Jumia)
  • Evaluate important metrics that affect our website traffic and target audience.
  • Evaluate emerging technologies.
  • Provide thought leadership and perspective for adoption where appropriate
Job Requirements
  • 5-7 years of experience
  • Photoshop skill is preferable
  • Retail background
  • Advertising agency background (preferable)
Industry: Retail