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Al-Futtaim - Cairo
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Responsible for identifying and successfully managing events related projects such as exhibitions, grand openings; CSR events; retailer events, stage events, 3rd party events in CFCM and sponsorships with the objective of maximizing exposure and providing a suitable platform for related advertising and promotion for Cairo Festival City Mall
Create and prepare events budget, plan and coordinate the activities to coincide with important milestones of the project; the development program; and major festivals and events organized under the umbrella of the government. Present the budget to GM Marketing for approval, and subsequent to approval, administer it with the objective of utilizing the resources in the most effective manner.
Creative Events Approach:
Event and sponsorships Management:
Multi-Media Production/Video Productions:
Together with the marketing communications manager work on producing top quality video productions for events/corp events to be used at exhibitions, internally, on Youtube and for award submissions
Represent the company as the key liaison with outside parties in order to yield maximum exposure and leverage for the company in such forums. Gather and maintain good external contacts with suppliers, government bodies and involved companies in order to source the best opportunities for Al-Futtaim Group Real Estate.
Recruitment and Training:
Participate in hiring and training short and long term staff on events policies/procedures (i.e. DED permits/contracts) for exhibitions, events and installations so that they may best represent Al-Futtaim Group Real Estate and project a professional image and level of knowledge about the project.
Together with the GM marketing and Marketing administrator work on a retailer database to facilitate fast and effective retailer communication on an on-going basis. Approach retailers for participation in events/campaign
Retailer Meetings/Annual General Meetings/Category Meetings
Together with GM Marketing work on monthly retailer meetings for update key stakeholders/anchor retailers on events in CFCM to get a better return on retailer participation in /around the city.
Align CFCM with 2 to 3 key charities in-line with the positioning of the mall and ensure that all partners are aligned with CSR focus in order to achieve a holistic approach when it comes to CSR in the ‘City’
5 to 7 years
Minimum Qualifications and Knowledge:
Behavioural Competencies :
Al-Futtaim’s family business traces its origins back to the 1930s on the banks of the Dubai Creek, a trailblazer for innovative trading concepts designed to enrich lifestyles.
Today, Al-Futtaim is present in 29 countries, represents over 200 companies spanning the... (More)