Ass. Manager Marketing Promotion - Cairo Festival city Mall

Al-Futtaim - Cairo

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Experience Needed:
5 to 7 years
Career Level:
Experienced (Non-Manager)
Job Type:
Full Time
1 open position
About the Job

Role Purpose

Responsible for identifying and successfully managing events related projects such as exhibitions, grand openings; CSR events; retailer events, stage events, 3rd party events in CFCM and sponsorships with the objective of maximizing exposure and providing a suitable platform for related advertising and promotion for Cairo Festival City Mall

Key Accountabilities

Events Budget:

Create and prepare events budget, plan and coordinate the activities to coincide with important milestones of the project; the development program; and major festivals and events organized under the umbrella of the government. Present the budget to GM Marketing for approval, and subsequent to approval, administer it with the objective of utilizing the resources in the most effective manner.

Creative Events Approach:

  • Continuously identify new and creative event ideas in line with key marketing objectives for the mall/as per marketing plan.
  • Identify key sponsors (in tandem with speciality leasing department), suppliers, research entertainment opportunities, and carry out cost benefit analysis to weigh the potential opportunity in terms of the cost involved, and the return on investment, as well as achievement of business objective, for presentation.

Event and sponsorships Management:

  • Responsible for the preparation, implementation, delivery and management of events team (made up internal staff, consultants and external contractors) for scheduled public and corporate events, optimizing PR exposure and related advertising and promotion opportunity during that period.
  • Responsible for generating sponsorships for events and promotions.

Multi-Media Production/Video Productions:

Together with the marketing communications manager work on producing top quality video productions for events/corp events to be used at exhibitions, internally, on Youtube and for award submissions

Contacts/Suppliers/3rd Parties:

Represent the company as the key liaison with outside parties in order to yield maximum exposure and leverage for the company in such forums. Gather and maintain good external contacts with suppliers, government bodies and involved companies in order to source the best opportunities for Al-Futtaim Group Real Estate.

Recruitment and Training:

Participate in hiring and training short and long term staff on events policies/procedures (i.e. DED permits/contracts) for exhibitions, events and installations so that they may best represent Al-Futtaim Group Real Estate and project a professional image and level of knowledge about the project.

Retailer Coordination:

Together with the GM marketing and Marketing administrator work on a retailer database to facilitate fast and effective retailer communication on an on-going basis. Approach retailers for participation in events/campaign

Retailer Meetings/Annual General Meetings/Category Meetings

Together with GM Marketing work on monthly retailer meetings for update key stakeholders/anchor retailers on events in CFCM to get a better return on retailer participation in /around the city.


Align CFCM with 2 to 3 key charities in-line with the positioning of the mall and ensure that all partners are aligned with CSR focus in order to achieve a holistic approach when it comes to CSR in the ‘City’

Job Requirements

Minimum Qualifications and Knowledge:

  • Diploma in Marketing/ Events with 5 – 7 years in a well-established events management company, Mall or retailer in Europe or UAE (with good knowledge of the local marketing in terms of events/festivals/ded/dtcm/suppliers/agencies and companies engaged in events management)
  • Events experience
  • Retailer experience (optional)

Behavioural Competencies :

  • Team Player
  • Planning and organising is a must, with detail orientation
  • Creative person
  • Passionate about events/promotions/marketing
  • Can-do approach
  • Strong communicator (English as first language)
About this Company

Al-Futtaim’s family business traces its origins back to the 1930s on the banks of the Dubai Creek, a trailblazer for innovative trading concepts designed to enrich lifestyles.

Today, Al-Futtaim is present in 29 countries, represents over 200 companies spanning the... (More)

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