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Job Description
Forecasting Accuracy
- Having the right products, in the right place, at the right time is key to company’s success.
Tight Budget Controls
- Key Account Manager manages a significant piece of the overall expenditures that company spends to promote its brands and products.
- KAM has a responsibility to ensure that every penny spent delivers a solid return on investment and is spent in a way the builds the long term sustainability of the brands.
Creative Business Development
- Develop unique ways to grow the business with his customer and provide solutions to management in the face of challenges.
Thorough Business Planning
- Manage a complex business with full range of SKUs in hundreds of points of sale across the country.
- Search for the uncovered category opportunity at his customer and build a plan to convince them to “win” with brands. He also must be aware of potential setbacks to the plan and develop contingencies to overcome them.
Strong Customer Relationships
- Managing the relationship between company and the customer is a big responsibility.
- The links that KAM build and the actions he takes will determine company’s success today and in the future.
Fact Based Selling
- KAM cannot argue with fact. Facts are the most powerful selling tool and he must be able to arrange these facts in a way that builds customer excitement and closes the sale.
Job Requirements
- Customer satisfaction
- Team cooperation
- Team Compliance with Best Practice Tools
- Compliance with Company’s Policies and Procedures by his team
- He must also be analytical and go beyond the numbers to find the real insight that will be the key to growing company’s brands with customers.
- Intimate knowledge of brands, their values, positioning, target consumers and personality.
- He must feel a sense of ownership of the execution in every store.
- Completely aware of what is transpiring at his customers stores.
- Must also have a clear and concise communication with retail teams in the field.
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