Marketing Brand Specialist

Talabat Maadi, Cairo

Posted January 10, 2021

250

Applicants for
1 open position

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Experience Needed: More than 2 years	Career Level: Experienced (Non-Manager)	Job Type: Full Time
Salary: Confidential	Vacancies: 1 open position

Job Categories:

Marketing/PR/Advertising

Media/Journalism/Publishing

About the Job

You will be responsible to execute brand and communication strategies (across all the channels) and activate them to meet brand KPIs and business objectives.
Initiate and drive 360 brand campaigns (ATL, BTL, digital & social) and amplify growth campaigns. These will also include on-ground activations.
Be responsible to oversee relevant content and content marketing strategies to target the right customer segments for all campaigns while keeping the brand guidelines in mind.
You will be responsible to come up with new ideas, new media and also improve the existing plans.
You will ensure the brand is locally relevant and follows the overarching strategy provided by the regional brand team.
You will monitor, analyze and report brand performance on a monthly basis.
You will project manage complex campaigns, end-to-end with strong focus on integration and impact across all media channels.
You will deliver meaningful data and insights around our users to encourage new thinking or new behaviors that will lead to growth, innovation, profitability, and market share gains.
You will work closely with the local and regional teams on campaign messaging and creative assets.

Job Requirements

You have 2+ years of experience in brand and communication management, ideally in a fast-paced environment. Brand agency experience will be an advantage.
Ideally you have experience in the online B2C environment (Tech/e-commerce).
You have experience in omni-channel marketing (online and offline), with proven results on increasing customer engagement through social and CRM channels
You are creative and can solve brand and consumer related problems
It would be preferable if you have worked with creative agencies to create memorable and effective ads (video, social & digital content).
You understand the importance of communicating relevant content to the right person at the right time.
You understand consumer/brand research and can derive actions from it.
You are a collaborative team player, with experience working with multiple stakeholders.
You are a persuasive and confident communicator - both written and verbal.
You are fluent in both English and Arabic.

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About this Company

talabat transformed the food ordering business in the Middle East when it launched in Kuwait in 2004. With a network of over 13,000 restaurants and stores and 24,000 branches, talabat has become the region’s home of food.
In addition to food ordering, talabat is also... (More)

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