Brand Manager
Dabur -
New Cairo, Cairo
Job Details
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Job Description
Brand Strategy & Planning:
- Execute comprehensive brand strategies that align with business objectives.
- Define and maintain brand guidelines, ensuring consistency across all marketing and communication materials.
- Conduct market research and competitive analysis to identify opportunities and threats.
- Create and manage annual brand marketing plans and budgets.
Brand Management & Execution:
- Oversee the development and execution of brand campaigns across various channels, including digital, social media, print, and events.
- Monitor and analyze brand performance metrics, providing regular reports and insights.
- Ensure brand consistency in all customer touchpoints.
- Manage product launches and product lifecycle marketing.
Marketing & Communication:
- Collaborate with marketing teams to develop and execute integrated marketing campaigns.
- Work with creative agencies and internal teams to produce compelling brand content.
- Develop and manage social media strategies to enhance brand engagement.
Analysis & Reporting:
- Track and analyze key brand performance indicators (KPIs) and provide regular reports.
- Monitor market trends and competitor activities, providing insights and recommendations.
- Analyze consumer behavior and preferences to inform brand strategies.
Cross-Functional Collaboration:
- Work closely with sales, product development, and other departments to ensure brand alignment.
- Collaborate with external agencies and vendors.
Job Requirements
Qualifications:
- Bachelor’s degree in marketing, Business Administration, or a related field.
- At least, 6 years of experience in brand management or a related marketing role.
- Proven track record of developing and executing successful brand strategies.
- Strong understanding of marketing principles and digital marketing trends.
- Excellent analytical and problem-solving skills.
- Strong communication and presentation skills.
- Ability to work independently and as part of a team.
