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Job Description
- Planning and the optimization of the different paid campaigns on Google Adwords & Facebook
- Run pay-per-click campaigns
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Performing ongoing keyword research including discovery and expansion of keyword opportunities
- Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns
- Write original, powerful SEO content for the projects blogs and websites
- Research and implement content recommendations for organic SEO success
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Research and implement search engine optimization recommendations.
Job Requirements
- A work ethic that demonstrates dedication to the company, its mission, personal pride, and the team
- 12+ months experience in SEO and digital advertising
- Exceptional critical thinking and soft skills with experience in deescalating difficult customers
- Strong technical skill-set including Google AdWords, Facebook advertising, SEO and an understanding of E-commerce and web technologies (DNS, SSL, Google Analytics, etc) and how they all work together preferred
- A strong understanding of the various components within web applications, including page layouts and basic data structures, and how they work together
- A passion for WOWing customers and providing often unique solutions to best fit each customer's situation
- Excellent understanding of digital marketing concepts and best practices
- Experience with social media, Google Adwords and email campaigns and SEO/SEM