digital marketing

Core Responsibilities:

- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

- Measures and reports performance of all digital marketing campaigns and assessments against goals (ROI and KPIs).

- Brainstorms new and creative growth strategies through digital marketing.

- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

- Collaborates with agencies and other vendor partners.

- Building social media strategy to increase awareness and engagement on social media

- Execute successful digital marketing campaigns and create SEO-optimized content to rank high on search engines.

-Plan and manage a regular schedule of email marketing activity, growing our subscriber base and creating engaging, relevant content including testing to optimize results.

-Monitor, report and analyst results to improve performance, using tools such as Google analytics and others, so that amendments and improvements can be made where appropriate

- Planning and coordinating a schedule of activity across  Social Media to expand our social media audience base

Education, Experience

- Bachelor’s or master’s degree in marketing or a related field

-A minimum of 5 years of digital marketing

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Experience in optimizing landing pages and user funnels

- Experience with A/B and multivariate experiments

- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)

- Experience in setting up and optimizing PPC campaigns on all major search engines

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Experience of email, adwords and/or display advertising campaigns