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Job Description
- Adapting guidelines and instructions within the e-commerce store based on the functionalities of the e-commerce system in use.
- This involves customizing the store's rules and procedures to fit the specific software or platform it's built on.
- Identifying and defining technical errors and suggesting appropriate improvements.
- This refers to troubleshooting technical issues and proposing solutions.
- Documenting department procedures, outlining potential scenarios, and defining how to handle them (orders, complaints, returns, inquiries).
- This involves creating a standard operating procedure for various tasks.
- Contributing to setting the e-commerce store's goals and sales targets in collaboration with the sales and marketing departments.
- This involves participating in the strategic planning process.
- Contributing to the arrangement of marketing campaigns in collaboration with the marketing and sales departments.
- This involves working on marketing initiatives.
- Analyzing and testing the user experience and reporting necessary improvements.
- This focuses on enhancing the customer journey.
- Preparing store performance reports and making them available to management and relevant parties.
- This involves data analysis and reporting.
- Supporting best practices that enhance quality standards in the e-commerce department, such as promoting electronic payments and improving content quality.
- This involves implementing industry best practices.
- Managing and coordinating relationships and tasks between related departments (sales, marketing, customer service, warehouse, and order fulfillment).
- This involves interdepartmental coordination.
- Continuously improving the website content to address all customer questions and needs.
- This involves content optimization.
- Overseeing search engine optimization (SEO) processes and monitoring results.
- This focuses on improving the store's search engine ranking.
- Comparing the e-commerce store to competing stores in terms of usability, performance, and search engine visibility.
Job Requirements
- E-commerce platform expertise: Proficiency in popular platforms like Shopify, Magento, WooCommerce, or BigCommerce.
- Digital marketing knowledge: Understanding of SEO, SEM, social media marketing, email marketing, and content marketing.
- Web analytics: Ability to use tools like Google Analytics to track website performance and user behavior.
- CRM software: Familiarity with customer relationship management systems (e.g., Salesforce, HubSpot).
- Technical aptitude: Basic understanding of HTML, CSS, and JavaScript.
- Experience: Specify the minimum number of years of experience required in e-commerce management.
- Industry knowledge: Consider if experience in a specific industry (e.g., retail, fashion, technology) is beneficial.
- Educational background: While not always required, a degree in business, marketing, or a related field can be advantageous.