Business Unit Manager

ob description

We are hiring Business Unit Manager "Oncology"

The Oncology BUM is responsible for developing and executing well known Oncology/Hematology Business, He / She leads the Sales team to achieve excellent results with a deep understanding of customer insights and market understanding.

He / She should develop and implement best in class marketing strategy to improve the brand/franchise competitive position.

Accountability:

• Demonstrate strategic planning and tactical execution capability Lead, design, and facilitate brand strategy/brand planning process for the Oncology/Hematology products.
• Develop sales forecast based on Critical Success Factors and Brand Objectives.
• Utilize specific, relevant metrics to measure brand performance against both the sales results, as well as non-financial KPIs such as brand preference and customer perception and patient access.
• Plan, administer, and manage commercial budget and resource allocation based on priority and necessary trade-off for overall performance of the brand.
• Execute, evaluate, and adjust rolling tactical marketing plans including both traditional and e-marketing activities.
• Analyze customer insights, healthcare environment, market trend, brand equity, pricing, reimbursement, and clinical profile of the products and relative competition to be used for strategic development and dissemination for commercial execution.

Strong alliance and networking capability

• Manage customer relationships with Key External Experts (KEE), top national influencers/prescribers, as well as payers, and other key stakeholders.
• Exhibit cross-functional teamwork to ensure alignment with key stakeholders Demonstrate good collaboration between area/region team.

Company Business Policy & Compliance

• Fully understand industry and company policy & code of conduct.
• Ensure all marketing and sales activities comply with regulatory environment with the goal of maximizing product opportunity.

Key Responsibilities:

• Lead, design, and facilitate brand strategy/brand planning process for the oncology/Hematology products.
• Plan, administer, and manage commercial budget and resource allocation based on priority and necessary trade-off for overall performance of the brand
• Develop sales forecast based on critical success factors and brand objectives
• Utilize specific, relevant metrics to measure brand performance against both the sales results, as well as non-financial KPI’s such as brand preference and customer perception and patient access
• Execute, evaluate, and adjust rolling tactical marketing plans including both traditional and e-marketing activities
• Manage and develop customer relationships with Key External Experts (KEE), top national influencers/prescribers, as well as payers, and other key stakeholders
• Ensure all marketing and sales activities comply with regulatory environment with the goal of maximizing product opportunity.