*Work closely with the sales team to identify sources for leads on potential sellers. 
*Generate leads (potential sellers) from the internet using in-house tools. 
*Support refined qualification of existing leads via data analysis. 
*Support identification of additional lead generation sources. 
*Use in-house tools to de-dupe generated leads against existing opportunities in the database to identify fresh opportunities/leads. 
*Interact with internal stakeholders/business teams on a regular basis to drive execution. 
*Integrate seller content on to the company platform using standard item creation templates, working with the Business Teams.