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Job DescriptionObjective:This position is responsible for ensuring effective brand positioning through strategic product selection that aligns with the target customer profile, while achieving gross margin goals and maintaining a healthy sell-through rate of 60% or higher.Key Responsibilities:Product Range:Support the development of brand strategies by understanding customer profiles and market positioningPlan category assortments based on historical performance, market trends, and future potentialEstablish seasonal purchase strategies in collaboration with the planning team, using data-driven insightsGrade stores by format and country to differentiate product mixes for high-end and value-driven locationsDevelop procurement strategies for seasonal sales, grounded in product performance historyCreate pricing plans using perceptual pricing and market benchmarkingCoordinate direct procurement with brand principalsOrder Management:Raise purchase orders in line with the buying plan to ensure on-time deliveries per SLAsMonitor in-transit inventory to ensure smooth supply chain movement from supplier to warehouseVendor Management:Establish and sustain long-term relationships with suppliers to ensure fair deals. Ensure on-time delivery of products and adhere to compliance with the contracts of purchase. Store Management:Visit stores to ensure proper store display of product categories and to understand performing and non-performing goodsVisit competitor stores to understand bench marking, and for inspirationMaintain weeks of cover, monitor stock levels, and plan purchases within budget Coach the store staff to gather product feedback and customer feedback on basic and key offerings ensuring growth and developmentCompetition KnowledgeStay up-to-date with local and global markets, as well as industry trends Be aware of competing brands and products’ activitiesKey KPIs:Quantitative KPIGross margin target Sell through target Exclusive and NOS BusinessWeek of cover for particular categoryStock Ageing and Stock TurnTrend/Buy presentationProduct trainingQualitative KPIUnderstand market trend Able to grasp business requirementInfluence brand to customize requirementDesired Experience:Bachelor’s degree in Fashion, Retail Management, or a related field from a recognized institute. 4–8 years of relevant retail buying experience. Proficient in MS Excel and PowerPoint. Strong understanding of product strategy, vendor management, assortment planning, and trend analysis. Knowledge of market research, data analysis, and forecasting techniques.
