E-Commerce Sales & Marketing Manager (B2B & B2C)

Job Description:
We are seeking an experienced and ambitious E-Commerce Manager to lead our sales and marketing strategies across our digital applications and online platforms for both Business-to-Business (B2B) and Business-to-Consumer (B2C) channels. This role is pivotal in strengthening our digital presence, driving sales growth, and building stronger customer engagement through e-commerce channels.

Key Responsibilities:

1. Sales Leadership:
• Manage and grow sales across applications and online platforms, ensuring performance targets are achieved in both B2B and B2C channels.
• Develop pricing strategies, promotional offers, and commercial initiatives to maximize revenue and profitability.
• Identify new business opportunities and expand the customer base through digital channels.

2. Marketing & Brand Building:
• Design and execute targeted digital marketing campaigns for B2B and B2C customers.
• Oversee product presentation, content, and brand image across online platforms.
• Lead data-driven strategies to acquire, retain, and enhance customer loyalty.

3. E-Commerce & Channel Management:
• Act as the primary point of contact with e-commerce partners and channels.
• Monitor KPIs, user engagement, and conversion rates to improve commercial results.
• Coordinate promotional campaigns, seasonal activities, and product launches in alignment with company goals.

4. Cross-Functional Collaboration:
• Work closely with supply chain, finance, and operations teams to ensure efficient online order fulfillment.
• Provide continuous reporting and feedback to product development teams on market trends and customer experience.