Brand Senior Manager

General Job Description
1- Senior-Level Marketing Leadership: need more than Five years of experience as a  Brand Senior Manager or Senior Marketing Manager at an international company or brand. This isn't an entry-level or mid-level role; it requires a proven history of strategic leadership.
2- Project and Brand Operations: You'll be expected to have a hands-on role in organizing and managing product and brand projects. This includes overseeing the entire lifecycle of a marketing initiative, from concept to execution and analysis.
3- Celebrity Endorsements: You must have a successful history of cooperating with local celebrities for endorsement deals. This indicates a need for strong negotiation, relationship management, and a clear understanding of how to leverage a public figure's brand to drive consumer interest.
4- Traditional Media and Mobile Media: Experience in managing campaigns on Local TV and OOH (Out-of-Home) media is crucial. The requirement for a "strong relationship with Media".
5- Team Management: You must have at least five years of experience managing a marketing team. This is a leadership-heavy role, and you'll be responsible for mentoring, guiding, and overseeing a group of marketing professionals.
6- Professionalism and Communication: A good personality and reputation are essential, emphasizing the need for strong interpersonal skills and the ability to build and maintain professional relationships. You must also have professional English skills for both speaking and writing to effectively communicate with international partners and stakeholders.

Job Responsibility：
• Strategic Planning: Develop and execute comprehensive marketing strategies and plans to increase market share, brand awareness, and customer acquisition.
• Team Leadership: Lead, mentor, and manage a high-performing marketing team, fostering a culture of creativity, collaboration, and high performance.
• Budget Management: Create and manage the annual marketing budget, ensuring effective allocation of resources across various campaigns and initiatives.
• Campaign Management: Oversee the planning, implementation, and analysis of all marketing campaigns across various channels, including digital, print, social media, and traditional media.
• Brand Management: Develop and maintain a strong and consistent brand identity, ensuring brand guidelines are followed across all marketing touchpoints.
• Market Research: Conduct in-depth market research and competitive analysis to identify trends, consumer behavior, and new opportunities for growth.
• Cross-Functional Collaboration: Work closely with other departments, such as sales, product development, and finance, to ensure marketing efforts support overall business goals.
• Performance Analysis: Utilize data and analytics to measure the effectiveness of marketing campaigns, generate performance reports, and make data-driven decisions for continuous improvement.
• Stakeholder Relations: Build and maintain strong relationships with internal and external stakeholders, including senior leadership, clients, and external agencies.