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Job Description
- Develop and execute comprehensive marketing strategies to drive brand awareness and lead generation for RFCO Developments’ real estate projects.
- Oversee the planning, implementation, and optimization of multi-channel marketing campaigns, including digital, print, and event-based initiatives.
- Lead, mentor, and inspire the marketing team to achieve ambitious goals and deliver high-impact results.
- Collaborate with sales, design, and development teams to ensure cohesive messaging and alignment with business objectives.
- Analyze market trends, competitor activities, and customer insights to inform strategic decisions and identify new opportunities.
- Manage the marketing budget, allocate resources effectively, and ensure maximum ROI on all marketing activities.
- Establish and maintain relationships with external partners, agencies, and media outlets to enhance brand visibility.
- Oversee the creation and curation of engaging content for websites, social media, and promotional materials.
- Monitor and report on campaign performance, providing actionable insights and recommendations for continuous improvement.
- Ensure all marketing activities comply with industry regulations and uphold the company’s brand standards.
Job Requirements
- Minimum of 10 years of experience in a marketing role, preferably 5 years within the real estate sector.
- Proven ability to develop and implement successful marketing strategies.
- Strong leadership skills with experience managing teams and projects.
- Excellent communication, presentation, and interpersonal abilities.
- Demonstrated expertise in digital marketing, social media, and content creation.
- Analytical mindset with proficiency in interpreting marketing data and metrics.
- Ability to work effectively in a fast-paced, office-based environment.
- Creative thinker with a passion for innovation and brand storytelling.
- Strong organisational and time management skills.
- Flexibility to adapt to changing priorities and business needs.