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Job Description
- Designing and implementing digital strategy as part of the company’s broader business and marketing plans, building affinity and leading demand generation.
- Liaising with senior management to draw up, marketing innovation strategy set corporate goals and maximize budget value.
- Liaising with third parties like software Team to optimize channels, lead gen, bidding and targeting strategies.
- Researching and analyzing performance drivers to improve future campaign profitability/growth and contributing towards yearly marketing budgets, KPIs and sales forecasts
- Building and leading the digital team to plan, create and implement a comprehensive comms and strategy drive revenue.
- Upgrading the organizations digital capabilities with key stakeholders, as well as implementing best practice for profitable growth.
Job Requirements
- Proven experience as Head of Digital Products in a large portfolio company
- Bachelor’s degree, MBA is preferred.
- At least 15 years of experience in the field of software, eCommerce, marketing, or product management.
- Strong understanding of customer and market dynamics and requirements.
- Proven leadership and ability to drive sales teams.
- Excellent communication skills.
- Great people skills paired with a high level of assertiveness
- Strong analytical, strategic, and, coordinating skills
- Sound knowledge and understanding of business and technology
