Digital Marketing Specialist
MOTHOL -
Nasr City, CairoPosted 4 years ago40Applicants for1 open position
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Job Description
- crease customer activations
- Generate marketing qualified leads
- Brainstorm new and creative growth ideas
- Work with tech to execute on growth ideas
- Handle design relationships
- Plan and execute all web, SEO/SEM, social media campaigns
- Build and maintain Company social media presence
- Measure and report performance of all digital channels and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights within the budget.
- Collaborate with Marketing Manager to evaluate customer segments and create customer segmentation groups for focused targeted marketing based on customer profiling
- Gather and share competitive insights related to marketing strategies by targeted competitors and recommend marketing strategies to counter off-set competitor marketing moves based on learned trends and insights
- Develop brand presence through digital channels
- Plan and effectively execute a social media strategy for generating demand for the services offered.
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
- Optimize company pages within each platform to increase the visibility of company’s social content.
Job Requirements
- Knowledge of online marketing and a good understanding of major marketing channels
- Fluency in English
- Experience in setting up and optimizing Google Adwords campaigns
- Good understanding of social media KPIs
Experienced in using Google Ads, analytics and Merchant, using and managing E-store, using Facebook ads manager, Twitter ads manager and Snap chat ads manager.
Experienced in handling social media accounts