Marketing Specialist
Broadnet -
Cairo, EgyptJob Details
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Job Description
- Conduct market research on consumer requirements, habits, and trends.
- Brainstorm and develop ideas for creative marketing campaigns.
- Assist in outbound/inbound marketing (content development, optimization, advertising, events planning).
- Liaise with external vendors for promotional events and campaigns.
- Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts.
- Plan and execute initiatives to reach the target audience through appropriate channels.
- Develop and execute PR strategies.
- Create and manage marketing materials.
- Handle crisis communications.
- Oversee the production of marketing materials (brochures, flyers, etc.).
- Analyze and report on PR campaign performance.
Job Requirements
- Knowledge of online marketing and good understanding of major marketing channels
- Good time-management skills
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Understanding of SEO and web traffic metrics
- Fluency in English
- 3+ years of experience in PR or marketing
- Exceptional communication and writing skills