Senior Digital Marketing Specialist

The Senior Digital Marketing Specialist will be responsible for managing social media marketing, digital marketing campaigns, web analytics, online marketing strategies, and communication with the target audience to drive business growth.

Responsibilities

• Plan and execute digital marketing, database, email, social media, and display advertising campaigns
• Build and maintain social media presence
• Measure and report campaign performance, assessing ROI and KPIs
• Develop creative growth strategies
• Plan, execute, and analyze experiments and conversion tests
• Communicate with clients to understand their needs
• Evaluate customer experience across channels
• Develop and integrate content marketing, SEO, and PPC strategies
• Create and manage marketing strategies and social media presences
• Forecast campaign growth and ROI
• Utilize Google Analytics, Google AdWords, etc.
• Identify target audiences and plan media campaigns
• Optimize plans and budgets based on media mix
• Experiment with new platforms and channels
• Plan, execute, and optimize media buying strategies
• Monitor costs and ROI
• Report to clients and build long-term relationships