Job Details
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Job Description
Campaign Development and Management:
- Plan and execute digital marketing campaigns across various platforms including search engines, social media, email, and display advertising.
- Develop and manage content for social media, blogs, and other digital platforms to drive engagement and conversions.
SEO and SEM:
- Optimize website content and structure for search engines to improve organic search rankings and drive traffic.
- Manage and optimize paid search campaigns (Google Ads, Bing Ads) to maximize ROI and achieve marketing goals.
Social Media Marketing:
- Create and implement social media strategies to increase brand visibility, engage with the audience, and drive traffic to the website.
- Monitor and analyze social media performance, and adjust strategies to improve results.
Content Creation:
- Develop engaging and relevant content for various digital channels, including website, blog, email newsletters, and social media.
- Collaborate with the design team to create visually appealing marketing materials.
Job Requirements
Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum of 2 years of experience in digital marketing with a proven track record of successful campaigns.
- Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools).
- Strong understanding of SEO, SEM, content marketing, social media, and email marketing.
- Excellent written and verbal communication skills.
- Ability to analyze data and generate insights to drive marketing decisions.
- Creative thinking with strong problem-solving skills.
