Digital Marketing specialist

National Electricity Tec... -
Cairo, Egypt

National Electricity Technology Co. -
Cairo, EgyptPosted 4 days ago

18Applicants for1 open position

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Design and execute a data‑driven digital‑marketing roadmap aligned with Kahraba Vision.
Lead the development and launch of a differentiated digital customer offer and experience from concept to market.
Developing, implementing, and managing digital marketing campaigns to promote our services.
Driving brand awareness, increasing website and social media traffic, and generating leads.
Helping shape and communicate our vision and mission.
Translating brand elements into plans and go-to-market strategies.
Lead and coordinate with third parties and marketing agencies to implement marketing strategy.
Manage LinkedIn, Facebook, and Instagram, positioning Kahraba as a thought leader and CSR champion for energy.
Work with external agencies and vendors to execute marketing programs.
Analyzing content performance and metrics to optimize campaigns and achieve desired outcomes.
Manage the day-to-day operations of the marketing department, including publishing posts and campaign audit.
Track energy‑market trends (IPP, wheeling agreements) and benchmark competitors.
Coordinate daily with Sales, Engineering, and Finance to align digital messaging with quotations and contracts.
Train “brand ambassadors” (senior engineers) to strengthen their LinkedIn presence.
Deliver weekly dashboards for Sales leadership and the Executive Board.
Develop a bilingual (Arabic/English) content calendar covering energy topics.

Bachelor's degree in digital marketing or mass Communication or similar.
4 to 8 Proven experience as a digital marketing specialist in a similar role .
Fluent English is a must.
Solid understanding of marketing elements (traditional, digital marketing such as SEO/SEM .. etc.) and market research methods.
Experience in graphics design and video production for digital platforms.